Keep it simple.
Haters will say our unique, "ultra-minimalist" wristwatches don't keep time. Wrong. The Daywatch displays ONLY the day of the week, measuring and displaying "time" in "units of days". There is no minute hand or hour hand, only a ticking second hand, because, well, time is motion.
Unique by design, original by choice
Pocket watches started moving to the wrist in the early 1900s, but it wasn't until WW1 when the shift became necessary. One hundred years later, the evolution to smartwatches, with an ai agent on your wrist, is complete. No thank you, we've had enough. The Daywatch is a step back, zooming out. We're not "anti-tech," but we are "anti-overwhelmed." Let's keep it simple.
We know that our watches aren't for everybody, and that's exactly how we like it. But if you're a creative whose flow state is unbound by hourly constraints, an aspiring yogi who wants to practice being present, or an individual who simply appreciates the rejection of unnecessary human constructs, we know you get it.
