Sunrise - White

SUNRISE - WHITE $100.00

Sunsets get the photographs, the likes, the passionate, handsy beachside make outs, the vivid pinks, and with them the unwavering delight of sailors from Portofino Bay to Saint Tropez. But for all the corks of rosé that have succumbed to the blush brilliance of magic hour, we choose newness, hope, the dazzle of a new day, the metaphorical fiery phoenix rising, reminding us that despite the shortcomings of yesterday, today is here, and dammit, anything’s possible. So forget sunsets and their sinking misery. Bring on the sunrise.

PRODUCT POINTS

Quartz movement by Seiko
Stainless steel case with domed sapphire glass
Waterproof up to 150 feet (5ATM)
Recycled polyester woven NATO strap
Custom packaging made from recyclable paper

Original - Cyan

$100.00

Pennant - Black

$100.00

Vertical - Green

$100.00

What does "Monday" mean to you? It probably elicits a feeling quite different than the idea of "Friday" or "Wednesday" or really, any other day of the week. While most of the tools and methods we use to measure 'time' are logical, based on the movements of the earth and moon around the sun, the days of the week, all seven of them, are totally arbitrary. Sure, they've been around for thousands of years, popularized by the Romans, but their essence, their meaning, has been entirely constructed by people. So whether it's a Monday or a Friday, a Tuesday or a Sunday, don't forget that it's just a day, a unique and singular opportunity to exist, right now.