"Why wait for tomorrow?"
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VERTICAL - GREEN $100.00

We don’t come out of the womb standing and aspire to one day crawl. On the contrary, our goal instinctively, while still gaga-goo gooing, our faces caked with puréed cauliflower and butternut squash, is to get vertical. Upright. Like an ancient Redwood standing tall in a shaded forest in Big Sur, or a cadet at full attention at Fort Benning.  Because vertical means strong. Stable. Grounded. In simple illustration, it can be the side of a house. In math it’s the Y-axis. In a doctor’s office, it’s a measuring stick for yourself and those around you. And to us, it’s a minimal, elegant piece of wrist art coming in both grey and green. So our apologies, Leaning Tower of Pisa. People may travel far and wide to see you, but to us you are nothing but an architectural embarrassment. An age-old, eight story, 5.5 degree joke. And something tells us you know it.

SELECT A COLOR

Green
Grey

PRODUCT POINTS

  • Quartz movement by Seiko
  • Stainless steel case with domed sapphire glass
  • Waterproof up to 150 feet (5ATM) 
  • Recycled polyester woven NATO strap
  • Custom packaging made from recyclable paper

Vertical - Green

Original - Cyan

$100.00

Pennant - Black

$100.00

Sunrise - White

$100.00

THE INTERSECTION OF
MINDFULNESS AND STYLE


What does "Monday" mean to you? It probably elicits a feeling quite different than the idea of "Friday" or "Wednesday" or really, any other day of the week. While most of the tools and methods we use to measure 'time' are logical, based on the movements of the earth and moon around the sun, the days of the week, all seven of them, are totally arbitrary. Sure, they've been around for thousands of years, popularized by the Romans, but their essence, their meaning, has been entirely constructed by people. So whether it's a Monday or a Friday, a Tuesday or a Sunday, don't forget that it's just a day, a unique and singular opportunity to exist, right now.

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© 2021 DAYWATCH CO.
ALL RIGHTS RESERVED

Venice Beach, CA
United States

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our newsletter

THE INTERSECTION OF
MINDFULNESS AND ART


What does "Monday" mean to you? It probably elicits a feeling quite different than the idea of "Friday" or "Wednesday" or really, any other day of the week. While most of the tools and methods we use to measure 'time' are logical, based on the movements of the earth and moon around the sun, the days of the week, all seven of them, are totally arbitrary. Sure, they've been around for thousands of years, popularized by the Romans, but their essence, their meaning, has been entirely constructed by people. So whether it's a Monday or a Friday, a Tuesday or a Sunday, don't forget that it's just a day, a unique and singular opportunity to exist, right now.


Contact Us

Please enter a valid email.

Thank you for signing up!

© 2021 DAYWATCH CO.
ALL RIGHTS RESERVED